In the ad, Justice is seen frolicking with LeBron, setting the stage for him to deliver the legendary Bond line, which fits the Los Angeles Lakers star perfectly, adding a touch of James’ signature style…LeBron James.

“King James” puts his touch and style in the commercial where he wears an elegant suit while sharing a table with Victoria Justice. At one point, James has a particular greeting with the waiter, very much in his style.

LeBron’s partnership with Lobos 1707 began in 2021, just one year after the official launch of the tequila brand. Known for its smooth finish and premium quality, Lobos 1707 is quickly becoming a favorite among tequila aficionados.

The brand is committed to making a positive impact. Earlier this year, Lobos 1707 partnered with (RED), the global charity co-founded by U2’s Bono, to fight HIV and AIDS. As part of this partnership, Lobos 1707 launched a special edition all-red bottle and donated $100,000 to the (RED) Global Fund.

LeBron James once again found himself in the spotlight during the Paris 2024 Olympic Games. After leading Team USA to a thrilling victory over France to secure the gold medal, James wasn’t just celebrating another career milestone: he was creating unforgettable memories.

During a Team USA celebration in Paris, LeBron and his wife, Savannah James, experienced a jaw-dropping moment. A magician present at the event performed a mind-blowing card trick involving LeBron’s phone, leaving the NBA star visibly stunned.

With this announcement, LeBron continues to expand his empire beyond basketball, blending luxury, entertainment and philanthropy in a way that only he can do.