How Much Money Does LeBron James Make from Endorsement Deals?

A few days ago, Forbes magazine officially announced the list of athletes with the highest income in 2024. Among them, LeBron James continues to maintain his achievement by ranking 4th in total income in recent times. via.

LeBron James

Accordingly, the star born in 1985 brought in a total of 128.2 million USD in the past 12 months. Of which, 48.2 million USD comes from the contract with the Los Angeles Lakers, while 80 million USD is income from promotional, image and sponsorship activities.

LeBron James had an unsuccessful 2023/24 season with the Los Angeles Lakers when he was soon eliminated from the 2024 NBA Playoff. But financially, LeBron James is still on top of the world even though he is 39 years old.

One of LeBron James’ biggest sources of income comes from Nike. He has been with this famous shoe company since 2003 and has now signed a lifetime contract with an income of 30 million USD per year, not including profits from branded shoe lines.

Not only that, LeBron James also received image promotion contracts from AT&T, Beats, Crypto.com, GMC, Pepsi & Co, Intel, Kia… and many other brands.

Not only is he a good player, LeBron James also has a sharp business mind. He has a multimedia and marketing company called Spring Hill, worth $300 million. LeBron James also holds a 2% stake in Liverpool, purchased for $6.5 million in 2011 and currently worth up to $106 million, based on The Kop’s valuation of $5.23 billion.

LeBron James’s income in 2024
Income Value (USD)
Salary 48.2 million
Advertising contract 80 million
Total: 128.2 million

Abridged translation from AS ‘s article.

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